INTRODUCE OUR TEAM

Roots & Bridge is built by editors, translators, designers, and cross-cultural practitioners working across languages and borders.

We bring experience in publishing, literary translation, visual design, and international communication. We've navigated different cultural contexts professionally, not just personally. That experience informs our editorial decisions and creative process.

We approach each project with editorial rigor, linguistic precision, and cultural attentiveness. From manuscript selection through translation, design, and production, we work collaboratively to preserve a book’s artistic integrity while making it accessible across cultures.

Our diversity isn’t decorative. It strengthens our judgment, expands our creative range, and allows us to handle complex cultural material with care.

At Roots & Bridge, professional standards and cultural understanding are inseparable.

Brian Li

Founder, President

Brian Li has worked in publishing for more than a decade, focusing on discovering original voices and shaping meaningful literary projects.

He arrived in Canada during the pandemic, beginning a new chapter of life while observing the country’s layered cultural landscape from his base in Toronto. The experience deepened his understanding of how people navigate identity, language, and belonging in a new environment.

As both a publisher and a father, he is attentive to the everyday moments where culture quietly shapes the next generation — in conversation, in reading, in shared experience.

Roots & Bridge grew from this intersection of professional experience and personal reflection. Brian’s aim is simple: to publish work that travels across cultures with care, and to create books that readers can return to — not for spectacle, but for recognition and connection.

Contact him

Vivien Niu

VP of Marketing

Nadja

Head of Editorial Operations

Branden Cao

Digital Marketing, Web Manager

Furiosa Chang

Consultant

John Yue

Representative for Asian Affairs

Anna Bronfman

Creative Operations Director

Iris

Fractional Finance Director